|
"But the card I buy says "no connection fees."
Connection fees are only part of the picture. Lots of phone cards
charge you fees after you hang up the phone. These are called 'end
of call' fees and can range from $0.35 cents per call and up.
Another thing they do is set the amount of rounding to 4 or 6 minutes.
Rounding determines how accurate the billing is. The lower the rounding, the
better. So, for example, if a card has 6 minute rounding, that means that they
bill you in 6 minute increments. So let's say you make an 8 minute call. You will
actually be billed for 12 minutes because every 6 minutes they bill you once! Crazy?
That's what we think. When you look for a provider, find one with lower rounding. We
charge based on 1 minute rounding.
Sure, there are certain scenarios where a competitor will be cheaper.
WE WILL NEVER BE CHEAPER ALL OF THE TIME. And we admit that openly.
For example, if you make one long phone call and use up an entire
phone card at once, you might be getting a great deal. BUT, under
normal usage, WE WILL COME OUT CHEAPER BASED ON AVERAGE USAGE. Why?
Because there will sometimes be disconnections or other reasons
that shorter calls occur. And it only takes a few short calls to
make an apparently great competitor rate suddenly get much more
expensive than our rate.
If you really want to pull out the calculator and compare our real
rates to your competitor's rates, then read this example and we will
show you how to calculate it out.
An Example:
Let's focus on the bad-case example where you normally get screwed
with a phone card...the 1 minute call. Once you understand the logic,
you can use the same test to figure out the true rates for a 5
minute call or a 10 minute call or whatever you like.
Why does the 1 minute call happen? Either there is a disconnect and
you have to call back, or you get someone's voicemail, etc. Sometimes
it is someone saying to you, "I'm busy, can you call me back in an
hour?" You guys get the point.
A smart potential customer who often calls Kuwait wrote us and said,
"you are charging X cents more per minute than the card I buy called
The XYZ card. This card gives me nearly 3 hours of talk-time to
Kuwait. That means their rate is cheaper. So, unless you beat that,
I won't switch."
Our reply? Always read the fine print on the card. We did some
research and here's what we found:
The small print on a typical, supposedly awesome phone card
-
Rates for calls to cellular phones maybe higher.
-
Announced minutes are based on per-minute rates before fees
and surcharges are applied.
-
Card expires 90 days after first use.
-
A 69¢ weekly maintenance fee will apply next day after first
use.
-
Disconnection fee may apply depending on country called.
-
3 minute rounding may apply to certain destinations.
Remember that with ChitChat, it's easy to understand. We bill you
1 minute at a time, with no other fees, EVER.
Now the Analysis:
We are going to assume that they have no disconnection fee.
(Do they? We don't know, there terms say they might, but we'll be
nice and say they don't.)
Their per minute rate is 10 cents per minute. That sounds cheaper
than our rate of 10.9 cents per minute.
But...for a 1 minute call, their 0.10 per minute becomes $0.99!
How? Take the 1st min (0.10) + plus the 3 minute rounding, which
means they bill 3 minutes even if it is just 1 minute call, that's
an extra $0.20 to tack on. Now we are at $0.30 cents. Then there is
a 0.69 fee applied the day after first use. So if you didn't use up
this card right away, you need to add on that charge too, and that
comes out to $0.99 for a 1 minute call. As you talk more of course,
the average rate you are paying will go down.
If you use up the whole 3 hour card at once, you will get a lower
rate than us. But who is going to talk for 3 hours non-stop? And are
you going to be able to do that every single time? Since we cost
$0.001 more than this card's rates (before their fees), we would
cost $0.18 more for the entire 3 hour call. Are you going to try to
save that amount of money by making the bet that you will never make
a shorter phone call?
So, do a similar analysis for the cards you currently use, and you
will find similar situations. The industry is absolutely full of
these examples, The more aggressive the rate sounds, the more hidden
charges there are going to be. That's just the way it is. And since
they are disposable cards with no customer loyalty, how are you
going to check to see what they really charged you? The designers
of these cards make bets. They bet that on very long calls, they
might lose money, but on short calls, they will always make money!
And they also bet that you aren't smart enough to figure this out.
They bet that if they say their rate is X, you are just going to
believe it without doing the math. But we urge you, if you are the
analytical type, do the math. You will be better off with us.
And you will have the peace of mind of knowing that you aren't
going to be penalized on short calls with extra fees that eat up
your balance. So, if you believe us, sign up. If you aren't sure,
please ask us questions. And if you simply think you are getting a
better deal somewhere else, bookmark us and come back later if you
ever change your mind!
|